{"product_id":"walter-choi","title":"WALTER CHOI","description":"\u003ch3 data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eSURFING BEAR: Brand \u0026amp; Marketing Strategy\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"3\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,0,0\"\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003eBrand Concept: The Energetic Gourmet Break\u003c\/b\u003e A sandwich shop that delivers a fresh, active lifestyle through hearty ingredients and a \"surfer's spirit\" of freedom. \u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"162\"\u003e브랜드 컨셉: 에너제틱 고메 브레이크\u003c\/b\u003e 풍성한 식재료와 자유로운 '서퍼의 정신'을 통해 신선하고 활기찬 라이프스타일을 전달하는 샌드위치 전문점.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,1,0\"\u003e\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003eMarketing Hook: \"Ride the Wave of Freshness\"\u003c\/b\u003e A slogan that captures the dynamic energy of the brand, making every bite feel like a refreshing escape. \u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"150\"\u003e마케팅 훅: \"신선함의 파도를 타다 (Ride the Wave of Freshness)\"\u003c\/b\u003e 브랜드의 역동적인 에너지를 담아낸 슬로건으로, 한 입 베어 무는 순간 상쾌한 일탈을 경험하게 하는 마케팅 전략.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,2,0\"\u003e\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eVisual Identity: Playful Graphics \u0026amp; Coastal Vibes\u003c\/b\u003e Combining a friendly bear mascot with bold, sun-kissed colors to create a hip and approachable beach-side atmosphere. \u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"168\"\u003e비주얼 아이덴티티: 플레이풀 그래픽 \u0026amp; 코스탈 바이브\u003c\/b\u003e 친근한 곰 마스코트와 대담하고 강렬한 컬러를 결합하여, 힙하고 접근성 좋은 해변가의 분위기를 시각화.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,3,0\"\u003e\u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"0\"\u003eSocial Strategy: The \"Grab \u0026amp; Go\" Icon\u003c\/b\u003e Designing eye-catching packaging and stickers that turn a simple sandwich into a trendy, Instagram-worthy fashion item. \u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"158\"\u003e소셜 전략: \"그랩 앤 고(Grab \u0026amp; Go)\" 아이콘\u003c\/b\u003e 시선을 사로잡는 패키징과 스티커 디자인을 통해, 단순한 샌드위치를 트렌디한 '인스타그래머블' 패션 아이템으로 변모.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"COMPANY BRANDING \u0026 MARKETING","offers":[{"title":"Default Title","offer_id":43345900863566,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/4120\/0206\/files\/walter_1704_1200.jpg?v=1768850776","url":"https:\/\/owlofficeusa.com\/products\/walter-choi","provider":"Owl Office Design Archive","version":"1.0","type":"link"}